If you are going to be online you are going to need a website. So what does your website need to consist of? Well, most websites can be fairly simple. First, you need a modern looking design. This can be accomplished with a simple theme. Themes are the foundation of the design and functionality of your website. You can have a custom theme developed or utilize a simple pre-made template.
Templates are great because they are inexpensive and fit the needs of most businesses. This is not to say that other companies are not utilizing the same team but that usually is of little concern since it is doubtful you will ever run into it with the total number of websites that are on the internet.
They can usually be as simple as a handful of pages. An About page to talk about you and your company. A home page to say Hello and grab peoples attention. A contact page. And most importantly pages talking about your services and products that you offer. Along with these pages you need photos. Whether it is photos of your store, the products you sell or happy customers, if you want people to be engaged on your site, you need to have more than just text and page design.
Once you have your text for the pages, images to add to those pages and a good looking template, your website is ready to go. Now it is time to do the Search Engine Optimization.